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Incognito Mode Exposed: Google Faces $5 Billion Lawsuit


In a world increasingly leaning on the digital realm, Google’s Incognito Mode was many users’ go-to for discreet web activities. Now, a momentous US$5 billion class action  lawsuit is causing ripples, challenging our understanding of online privacy. 

What’s Incognito Mode, Really? 

Google presents its Incognito Mode as a haven for privacy. Open a window, and when you close it, your digital traces—like browsing history and site visits—disappear. But recent findings suggest it might not be as secure as we thought.

Google's Incognito promise: 'Chrome won’t save your data.' But is there more than meets the eye?

Lawsuit Details 

The class action against Google’s Incognito mode offers a compelling look into concerns about digital privacy. Here are some key details of the lawsuit: 

  • Stealthy Observations: Beyond the private window, Google allegedly monitored user activities, tracking searches and website visits—a direct contradiction to the assurances of Incognito. 
  • Affected Demographics: This isn’t just a few individuals raising the alarm. The lawsuit represents millions of users, stretching back to June 1, 2016. 
  • Transparency: The central issue is not just about data collection. It’s the alleged misleading nature—users believing they were in a realm of total privacy, possibly subjected to undisclosed monitoring. 

The Google Factor 

Why the spotlight on Google? Their dominance in the internet ecosystem—spanning search engines, online advertising, and software—gives their actions more gravitas. Their standard-setting influence means any deviation from ethical conduct can reshape digital norms. 

Wider Implications 

The class action is symptomatic of a larger tussle between evolving digital privacy standards and big tech’s insatiable data appetite. If the lawsuit stands, it could: 

  • Reset Benchmarks: Tech firms might be compelled to redefine ‘privacy’, offering users more transparent tools. 
  • Influence Legislation: Regulatory bodies worldwide could accelerate reforms, ensuring tech giants uphold user trust. 
  • Empower the User: A win for the plaintiffs could encourage users globally to demand greater accountability from online platforms. 

Final Thoughts 

While concerns about privacy intrusions from tech giants like Google will persist, it’s imperative to be proactive. As these challenges continue to emerge, our Cyber Security Guide offers insights to help you stay informed and vigilant. 

Ahmed Khanji

Ahmed Khanji

Ahmed Khanji is the CEO of Gridware, a leading cybersecurity consultancy based in Sydney, Australia. An emerging thought leader in cybersecurity, Ahmed is an Adjunct Professor at Western Sydney University and regularly contributes to cybersecurity conversations in Australia. As well as his extensive background as a security advisor to large Australian Enterprises, he is a regular keynote speaker and guest lecturer on offensive cybersecurity topics and blockchain.


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